- May 15, 2019
- Posted by: Dmitriy
- Category: Digital Marketing
Are you working on a marketing campaign and hoping to make it stellar? You are probably looking into marketing automation.
Marketing automation solutions have changed the way we draft our campaigns. They minimized the spending and maximized the output.
However, in order to take full advantage of these solutions, it’s important to look into the available options and choose the right one.
Along with innovations in the marketing tool sector, come the downsides. They involve too many low-quality options and large loads of new information to master.
In order to make your life a little easier, we’ve decided to take a close look at demand-side platforms (DSPs).
What Is A Demand Side Platform?
The key goal of each marketing campaign is to reach the target audience and get it to convert. The reaching part has become easier with the appearance of DSPs.
DSP allows the company to find ideal clients regardless of the platform or device they are using. It helps the marketing specialists get information about the clients’ behavior during the ad viewing, clicking, and product-purchasing phase. Such information is vital for campaign analysis. It helps predict the clients’ future behavior.
Demand Side Platform is essentially software which is used for programmatic advertising. The goal of a platform is to find ad space in places where the target audience is highly likely to see them. After such places are identified, the platform helps the company make a bid on the ad space. If the company wins, it can place its ad.
A high-quality demand-side platform has numerous resources for finding the right ad space. It’s the alter ego of the supply-demand platform, which is used by the ad space seller. Both platforms can work together to finalize the deal between the marketing team and the ad space owner.
How Can a Demand Side Platform Save You Money?
Manual ad placing is outdated. Looking for ad space manually is too costly and time-consuming. Negotiating with the seller can be counterproductive. Minimizing the need for negotiations between the company and the website has made the process cheaper.
You don’t just get an opportunity to save money on your marketing campaign. You are allowing your marketing team to work on other important tasks. All the specialists have to do is share the parameters of a target audience and the price they are willing to pay for the ad placement.
Meanwhile, the efficiency of such campaign increases since the platform is much more likely to find the ideal places for your ads than you would manually.
Different ways to maintain the campaign budget with DSPs exist. For example, you can distribute it throughout the day or the lifetime of the campaign.
You can also make sure that ads are only shown on the highest quality websites by blocking resources with sensitive content. DSPs allow you to make a blacklist of publishers.
You can play around with the settings to make sure the DSP serves you in just the right way. That’s why it’s called a self-served demand side platform.
3 Demand Side Platforms To Consider
With the rise of programmatic advertising popularity, the number of DSPs is growing. We’ve picked the top -3 to consider:
- DSP by Active Revenue – numerous targeting capabilities, large databases, reasonable pricing.
- Epom Market DSP – suitable for performance-based campaigns, free to use with $100 minimum deposit, live analytics options.
- Targetoo – excellent for mobile advertising, based on CPM, CPC, CPV and CPA, special inventories.
Trying self-serve demand-side platforms isn’t expensive. Once you check one of them out, you’ll understand how much more efficient your marketing campaign becomes. Allow yourself to save time, money, and effort with a top-notch DSP.