- January 2, 2019
- Posted by: Dmitriy
- Category: Digital Marketing
With over 1.79 billion digital buyers worldwide, moving your physical fashion store to the digital space has become inevitable. However, the online fashion market has become overcrowded, and to make a mark you need digital marketing.
Digital marketing is important to establish an online brand presence, improve brand awareness, and ultimately boost revenues. Effective marketing can get your brand and your online fashion store in the front and center of the competition.
So, what are some fashion digital marketing strategies you can implement? Below are 8 marketing ideas to help you.
Invest in an engaging web design
Digital marketing is all about making that first impression. A study published in 2006 noted that it only takes one-tenth of a second for people to make a judgment, and that’s also true with websites. As such, you need to have a visually engaging online fashion store that will capture the attention of your target audience. To do this, you can either work with a professional web designer or learn the nitty-gritty of web design, coding and latest technologies in web development.
Be active on social media
Social media channels enable brands to connect directly and engage with their target audience. Highly visual social media channels, such as Instagram, Pinterest, and Facebook, are great platforms for promoting online fashion stores. However, simply opening a social media account is not enough. You have to maintain and keep it active through regularly updating its content with relevant and valuable posts, interacting with users and growing your followers. You can level up in social media by implementing social media marketing strategies, utilizing analytics, or working with specialists.
Collaborate with influencers
Influencers are people on social media with many followers. By working with influencers, you can tap on their wide fan base. You can send promotional items, special offers or free products to influencers in exchange for mentioning your online fashion store. You can reach out to influencers by sending an email or a direct message in their social media accounts.
Create style guides
Online fashion stores that sell a variety of fashion items need to have style guides. This will help visitors and potential customers get ideas how the items can suit their fashion sense. Take a look at these varsity jackets online at https://varsitybase.com/. Aside from the straightforward, neat presentation, the site also shows high-resolution pictures on how to fashionably wear the jacket depending on the season and the style of its wearer. Guides should regularly be updated in time with seasonal changes as well as to stay in tune with the latest trends.
Maintain an SEO-driven blog
Search engine optimized (SEO) blogs can help drive traffic to your online fashion store. Blog posts that contain valuable information and SEO targeted keywords will likely rank high in search engines. The higher you get in the search engines, the easier it is for people to find your website. This should also mean getting more visitors and potential buyers.
Set up a wish list or shopping cart
Majority of online shoppers would not immediately buy the item they want. Some would do their research or look for alternatives. There are also some prospective buyers who want to buy an item but the store has run out of stock or the promo period has ended. Having a wishlist makes it easier for these shoppers to go back to the item they want once they’re ready to buy. Perhaps, they have already done their research, or there’s an available stock, or the promo is back. You can send regular notification through email to stimulate urgency.
Offer a wide variety of payment options
A reliable and accessible payment method is one of the key elements of a profitable online store. Provide popular payment methods so your customers can easily purchase items in your store. There are tons of online payment solutions out there such as Paypal, credit cards, online banking, etc. Entrepreneur.com lists down 15 other popular electronic payment options.
Ensure reliable online support
Customer support is one of the top concerns of digital buyers. They want an assurance that in case they encounter problems at any point of their purchase, they can consult someone from the online store. Offering excellent online support can convert visitors into loyal, returning customers. Chatbots or live-chat features offer reliable, 24/7 assistance to customers. You can invest in these technologies to provide continuous support for your online fashion store.
There you have eight marketing tips that will hopefully make your online fashion store profitable!